No complex carbs or processed foods here. Whole Foods' spring window campaign centers on cupboards of healthy foods as the foundation to any diet.
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By Lauren Mang
Whole Foods filled the windows at its London store with 34 good-for-you food items identified as cupboard staples as part of its latest window presentation.
Designed, produced and installed by Elemental Design (London), the windows feature a hand-drawn healthy shopping list applied directly onto the glass that lists items like sweet potatoes, onions and organic citrus, each checked off with multi-color marks. White kitchen cupboards display pyramids of glass jars, spices, bottles and tubes of organic skin care products. Simple chalkboards offer product and price information. On the inside walls of the cupboards, images of healthy foods complete the visual display.
To add more kitchen-inspired detail to the vignettes, aluminum display cubes holding merchandise are punched with holes in the shape of vintage cookware.
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