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July issue marks end of seven-year hiatus
Abercrombie & Fitch (New Albany, Ohio) is bringing back its controversial catalog next month. The debut issue was shot by fashion photographer Bruce Weber and is available for preorder on Abercrombie's website.
The teen retailer stopped publication of the quarterly in 2003 following complaints about its sexually suggestive photographs. Next month’s edition will feature a back-to-school campaign that ties together with in-store displays. An Abercrombie spokeswoman described the catalog theme as a "VIP Backstage pass" to an Abercrombie & Fitch screen test.
Abercrombie has struggled in the last year as teens cut back on discretionary spending. For the five months of 2010, the company’s same-store revenue rose 1 percent, while total revenue rose 13 percent.
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