Aeropostale Inc. (Dayton, Ohio), a mall-based specialty retailer of casual and active apparel for teens, is targeting a slightly younger consumer with the opening of its first P.S. from Aeropostale store, in the Palisades Mall in West Nyack, N.Y.
The new brand offers trendy, value-priced merchandise for girls and boys ages seven to 12. "We are thrilled to be able to offer the elementary school student a brand they can call their own," says Julian Geiger, chairman and ceo, Aeropostale, Inc. "We believe the brand will be loved by kids and endorsed by mom."
The company’s 900 Aeropostale stores, located in the U.S., Puerto Rico and Canada, serve the 14 to 17-year-old market.