AllSaints Launches First South Korea Store

AllSaints (London) has made its debut in South Korea by opening a store in the Shinsegae Centum City department store in Busan.

The label has four other South Korea launches planned for September and October, in department stores Shinsegae Main and Shinsegae Gangnam in Seoul and a stand-alone store in the Coex Mall in Gangnam. An AllSaints outlet store will also open at Simon Yeoju Outlet in the region, reports Women’s Wear Daily.

AllSaints launched directly in the country rather than through a joint venture or franchise model, according to WWD.