Amazon.com Inc. (Seattle) unveiled Thursday that it is expanding its “Dash Button” service from close to 30 brands to more than 100.

The service allows consumers to install individualized buttons in their homes for products they regularly buy, which when pushed, automatically places an order from Amazon.com for those products. The buttons have seen a massive rise in popularity, reports the New York Times.

The company has not released specific numbers, but the number of button usages increased by 75 percent during a week in mid-March over usage in December, which is expected to rise with the new brand expansions for popular items, such as Dorito’s chips, a product of Frito-Lay (Plano, Texas).