American Girl Debuts Smaller Dolls

American Girl (Middleton, Wis.) launched a new line of smaller dolls called WellieWishers, which will cost half as much as the retailer’s traditional dolls.

It’s the first new product line released by American Girl in 10 years, reports The Washington Post. In addition to offering a lower price point, WellieWishers is targeted at 5 to 7 year olds, whereas the larger dolls are marketed for ages 8 and up.

The line gets its name from the dolls in the collection wearing rain boots, and are accompanied by story books that emphasize exploring and having adventures.