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Plans 40 discount stores during 2Q of 2011
Ann Taylor Stores Corp. (New York) plans to expand its factory outlet footprint in 2011 through the opening of approximately 35 LOFT Outlet Stores and 5 Ann Taylor Factory Stores. The company is tapping into premium store locations at leading factory outlet centers formerly occupied by Liz Claiborne Inc. to expand its presence in the channel.
"We had identified our highly productive factory outlet channel as an area for future growth, particularly for our LOFT brand,” says Kay Krill, Ann Taylor's president and ceo. “This extraordinary opportunity to open premium store locations significantly and efficiently accelerates our planned expansion and represents meaningful growth for our very successful LOFT Outlet business.”
The company operates 110 stores in the factory outlet channel, including 92 Ann Taylor Factory Stores and 18 LOFT Outlet Stores.
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