 |
|
 
|
|
|
Sign up now for your FREE subscription to the interactive digital magazine.
|
|
Store’s centerpiece a 40-ft.-tall glass cylinder
Apple (Cupertino, Calif.) will open a 16,000-sq.-ft. flagship showroom tomorrow in Shanghai. The new store, in the city’s Pudong financial district, will be one of the company’s largest locales in Asia, and represents a new push to tap into the world’s biggest mobile phone market and grab a bigger share of China’s fast-growing consumer electronics business, The New York Times reports.
Reporters were given a pre-opening tour of the store, which the Times noted is designed in Apple’s sleek, minimalist style and features a 40-foot-tall cylindrical glass shell that reminiscent of the company’s glass cube on Fifth Avenue in New York. Customers enter through a winding staircase that takes them into an underground area that sells computers, smartphones and accessories. The store also houses the company’s trademark Genius Bar, where customers can get technical support, as well as a “briefing room” for business seminars.
The new Shanghai store is one of 25 retail stores Apple plans to open in China over the next two years, the Times reported.
Did you enjoy this article? Click here to subscribe to the magazine.
