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BaubleBar Opens First Retail Store

Online jewelry retailer plans flagship store in New York

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The e-commerce fashion jewelry company BaubleBar (New York) has announced that it will be opening its first bricks-and-mortar store. The 1200-square-foot store will be located at Long Island’s Roosevelt Field Mall.

While this will be the company’s first permanent store, it has experimented with selling its wares offline at pop-ups and by partnering with existing stores, such as Nordstrom (Seattle) and Anthropologie (Philadelphia).

According to Forbes, the four-year-old company grew 300 percent in 2014 from the previous year and averages 1500 orders per day. On its website, it introduces 75 to 100 new styles a week, and the company says it anticipates delivering that same amount of variety in its retail store, as well.

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