Based on the premise of "chicken as a universal food," BBQ decided to update its menu and asked London-based JHP to shift the dining area into a cool place to hang. Natural woods and earthy tones were chosen to support the chain's updated message of health and quality.
Retailer: Genesis Co. Ltd., Seoul; Keong Won Park, team manager; Jeong Ah Choi - Team manager
Design: JHP, London; Mark Frankland, senior retail designer; Steve Collis, managing director and strategy director; Raj Wilkinson, managing director and creative director; Patrick Volavka, head of graphic communication, Matt Stroud, senior graphic designer
Photographer: Hee Won Cho, Seoul