Best Buy Debuting In-Store Samsung Shops

Best Buy Co. Inc. (Richfield, Minn.) is rolling out its new “Samsung Open House” to 200 stores across the U.S. this year. The partnership with Samsung (Seoul, South Korea) will feature 20-square-foot shops within Best Buy stores featuring Samsung appliances.

Retailing Today announced the displays will also feature a touchscreen which will allow customers to see photos, videos and features of Samsung’s appliances.

Samsung Open House centers currently operate in two stores in Minneapolis and one in Chicago, but will roll out to 200 more by the end of the year.