 |
|
 
|
|
|
Sign up now for your FREE subscription to the interactive digital magazine.
|
|
Aura Oslapas will lead design and brand identity team worldwide
Best Buy Co. Inc. (Minneapolis) has named Aura Oslapas senior vp and chief design officer, effective next month.
“Aura is a highly creative design leader,” says Barry Judge, Best Buy executive vp and chief marketing officer. “She is able to bring forth progressive, customer-centered programs that define product and service offerings while being grounded in research and solid creative. Best Buy believes that great design is a key component of delivering unique brand experiences that resonate with customers and drive market share. Her ability to combine design and innovation will help us reach customers in new ways.”
Her 25-year includes posts at A+O Design Methods, a boutique design agency in San Francisco, Esprit de Corp, IDEO and Stone Yamashita Partners. She has served a variety of consumer and technology clients, including Hewlett-Packard, Target, Liz Claiborne, Apple, Logitech, McDonald’s and Amtrak.
Did you enjoy this article? Click here to subscribe to the magazine.
