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Billabong to Buy West 49

(June 2010) posted on Wed Jun 30, 2010

Part of brand’s effort to increase presence in North America


Australian clothing retailer Billabong Intl. Ltd. has made an offer to acquire West 49 (Burlington, Ont.) in a $79.3 million all-cash deal. "West 49 is a complementary business and promises to be an ideal Canadian distribution platform for Billabong to showcase its brands and extend its reach," says Billabong ceo Derek O'Neill.

The deal is expected to close in September. Founder and ceo Sam Baio will continue to lead the West 49 business.

Billabong currently operates more than 300 stores across North and South America, Europe, Asia and Australia. The acquistition will add 138 primarily mall-based retail outlets operated by West 49 to its portfolio.
 


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