Swedish fashion label opens first store in Asia
Posted August 23, 2012
Swedish Fashion brand Bjorn Borg is now launching a shop-in-shop in Shanghai’s fashionable Sogo Department store. The company is also introducing its product range throughout China through collaboration with e-tailer Taobao.
Arthur Engel, ceo of Bjorn Borg, says the opening will be followed by a number of stores in Shanghai and the rest of China. The brand is bringing its entire product range to the country, from underwear and sports wear to footwear and accessories.