Bloomingdale's Gears Up for Ala Moana Opening with First-Ever 40 Carrots Truck Oahu Tour

40 Carrots Truck to Tour Oahu With Free Frozen Yogurt

Bloomindale’s is making a big splash in Oahu with a first-ever  40 Carrots frozen yogurt truck in celebration of the new Bloomingdale’s Ala Moana location slated to open on November 12^th.  To introduce the brand to the community, Bloomingdale’s has amped up a Hawaiian themed frozen yogurt truck packed with six different flavors and an array of toppings.  Visitors to the truck will receive a complimentary serving with a topping of their choice.  The truck debuts on October 8^th and will be making appearances at local food festivals, tourist hot spots, and much more throughout the rest of 2015 to drum up excitement for the Ala Moana store. 

40 Carrots has been serving its world famous frozen yogurt to generations of shoppers since 1975.  The special recipe continues to delight with over five million servings consumed by legions of frozen yogurt connoisseurs.  Alongside its mobile counterpart, 40 Carrots will have a permanent home in the new Bloomingdale’s Ala Moana location serving a chef-driven upscale interpretation of local Hawaiian Cuisine under the direction of renowned local chef, Jon Matsubara.

A tentative schedule of the truck’s tour has been provided below.

Schedule:        

October 8^th        Street Grindz Media Night

                        October 10^th      Lanikai Beach Lunch Shift

                        October 11^th      Molokai Hoe Canoe Race

                        October 13^th      Street Grindz Concierge

                        October 14^th      Makers and Tasters

                        October 15^th      Stu’s Canoes Kailua Beach

                        October 16^th      Aulani Disney Resort and Spa

                        October 17^th      Kava Festival, Honolulu Night Market

                        October 18^th      Hawaii Chocolate Festival, Slack Key Guitar Festival

                        October 21^st      Markers and Tasters

                        October 22^nd      Stu’s Canoes Kailua Beach

                        October 23^rd      Aulani Disney Resort and Spa

                        October 24^th            Lanikai Beach Lunch Shift, Street Grindz College Nights Kick Off Event

                        October 25^th            Kids Fest

                        October 28^th            Makers and Tasters

                        October 29^th            Stu’s Canoes Kailua Beach

                        October 30^th            Eat the Street!

                        October 31^st            The ZA

                        November 4^th     Makers and Tasters

                        November 5^th         Aulani Disney Resort and Spa, Stu’s Canoes Kailua Beach

                        November 6^th         First Friday Chinatown

                        November 7^th         Lanikai Beach Lunch Shift

November 11^th – 15^th Aloha Landing at Sheraton Waikiki, Bloomingdale’s Grand Opening Week at Ala Moana Center

                        November 18^th      Makers and Tasters

                        November 19^th      North Shore/Turtle Bay Resort Surf Event

                        November 20^th      Thanksgiving Golf Classic, Aloha Landing at Sheraton Waikiki

                        November 21^st      Honolulu Night Market

                        November 22^nd     Aulani Disney Resort and Spa

                        November 27^th      Eat the Street!

                        November 28^th      Lanikai Beach Lunch Shift

Contact:           Bloomingdale’s Public Relations

                        Curtis Kelly / 212-705-3911 / Curtis.Kelly@bloomingdales.com

                        Nancy Lueck / 650-776-5002 / Nancy.Lueck@bloomingdales.com