BLUE Appoints Paul Leib Cfo of Newly Formed Independent Company

CHICAGO, IL, February 17, 2015—BLUE Software, LLC, developers of BLUE!^TM, the market leader in brand asset lifecycle management software, recently welcomed Mr. Paul Leib as its Chief Financial Officer. Leib joins BLUE’s executive team, boosting its leadership roster as a newly independent, privately owned company.

“Paul brings a dedicated eye on fiscal discipline for our team,” said Scott A. Strong, Chief Executive Officer of BLUE Software, LLC. “He is a critical addition, and his multi-faceted experience in supporting many business functions will serve us well as we take our Global BLUE operations into the future. His keen attention toward our back office systems and processes will allow our core BLUE teams to focus on our clients and building high value software in the cloud.”

Leib was most recently Senior Vice President and Chief Financial Officer at Rand McNally & Company, providing high quality financial and accounting services in a storied 25-year term of increasingly responsible roles. His loyalty afforded him myriad opportunities to oversee departments as diverse as Human Resources, Sales, Operations, Legal, and even a Business Unit for a time. Prior to Rand McNally, Leib was the Staff Accountant at Resinoid Engineering. Leib holds a Bachelor of Arts in Accounting from Loyola University Chicago’s Quinlan School of Business and is a Certified Public Accountant. Leib and his wife, Jackie, reside in Libertyville and have two sons, who currently study at Indiana University (pre-Med) and Lake Forest Academy, where Jackie teaches.

Leib has a solid history of using financial data to derive insights into key areas for both controlling costs and developing growth opportunities. “I enjoy participating in the growth of the company, personally impacting the success of the business,” remarked Leib. He continued, “I’m enjoying every week. I feel great about the team and about BLUE. It’s going to be a sprint for at least the next several months, but I’m excited.”

BLUE Software, LLC operates within the marketing supply chain to help global Life Sciences, FMCG/CPG, and Retail companies achieve global visibility into the business processes that drive the execution and compliance of their brands efficiently across media worldwide. Its robust, enterprise-level software as a service (SaaS) platform, BLUE!^TM enables more than 78,000 users worldwide to work smarter every day.

BLUE!^TM is a cloud-based software platform that helps brand-driven organizations control and manage brand assets and workflows to drive brand performance. http://www.bluesoftware.com

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