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Will carry big and tall apparel merchandise in stores and on website
Department stores operator Bon-Ton Stores Inc. (York, Pa.) has signed an agreement with Casual Male Retail Group Inc. (Canton, Mass.) to provide Bon-Ton customers with men’s big and tall apparel, through certain locations starting next spring, as well as on its website. The selection will include sportswear, active wear, clothing and accessories.
"We are very excited about our strategic alliance with Casual Male,” says Bud Bergren, president and ceo of Bon-Ton. “Their dominant position in this important niche market will allow us to offer our customers hard-to-find sizes in a wide variety of basic casual wear and sportswear."
David Levin, president and ceo of Casual Male Retail Group, says the relationship will help the specialty retailer expand its product offering into a new shopping channel while reaching more women shoppers through Bon-Ton stores.
Bon-Ton Stores operates 277 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate.
Casual Male Retail Group operates 442 Casual Male XL retail and outlet stores, four Destination XL stores and 18 Rochester Clothing stores throughout the U.S., Canada and Europe.
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