Build-A-Bear Pops Up in Times Square

Build-A-Bear Workshop (St. Louis) has opened a pop-up shop in New York’s Times Square for the holiday season.

Located in the Brill Building, the seasonal shop is intended to encourage families to share in a new holiday tradition by selecting and customizing a furry friend from an assortment of proprietary products, licensed properties and New York City-themed merchandise.

“Our new Times Square pop-up location provides a great opportunity for us to increase our brand reach, allowing a broad range of consumers to engage in the Build-A-Bear experience and create special memories this holiday season,” Build-A-Bear Workshop’s ceo Sharon John said in a statement.