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Store focuses on digital technology
Burberry (London) opens its first Burberry Brit store in London on Friday. The 10,000-square-foot location is the brand’s first location in the U.K.
Focusing on digital technology, interactive features include flat-screen LED video walls that stream content of acoustic sessions with musicians. Customers may use iPads to browse merchandise offered in the space.
The two-story store, designed with Burberry’s signature dark wood floors and polished black chrome fixtures, carries Burberry Brit’s men’s and women’s wear collections, eyewear, fragrance and watches.
Burberry is planning future London locations including a store on the city’s Regent Street.
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