Clothes may or may not make the woman, but they certainly set the image for a retailer.
So when Caché updated its women's clothing line and merchandising strategy to appeal to its existing customer base and attract a new, younger shopper, it also needed a new store that would fit its new image.
Design firm Michael Rosenthal Associates (Miami) had been designing Caché stores for 18 years when it was tapped to create the new concept. Taking the Caché store from its more traditional design roots, designers created a streamlined, contemporary look starting with a new façade that centers on the mannequin display (by Patina-V) in the front window. The Caché logo was also updated by replacing the brass finish with stainless steel.
Fitting rooms were moved to the back of the store for privacy and stocked with amenities such as large triplicate mirrors, carpeting and a sitting area for companion shoppers.
An off-white wall paint warms the store environment, while custom-blend woods keep the setting contemporary. Illuminating the new look is a mixture of compact fluorescents and PAR-30 halogen spotlights.
Client: Cache, Aventura, Fla.
Clifford Gray, vp, design and construction
Loretta Turk, project manager
Lisa Decker, vp, marketing/visual merchandising
Laura Haar, visual director
Design: Michael Rosenthal Associates Inc., Miami
Michael Rosenthal, designer
George Galvin, account executive
Paul Gebrian, account executive
General Contractor: John Rogers Inc., Ft. Lauderdale, Fla.
Fixtures: Vision Woodworking, Fridley, Minn.
Flooring: Tech Products, Miami
Furniture: Interra Industries, Keasbey, Pa.
Lighting: Lightolier supplied by Capitol Light
Mannequins/Forms: Patina-V, New York
Signage/Graphics: Granta Sign Co., Stamford, Conn.
Wallcoverings/Materials: Eykon Wallsource, Memphis, Tenn.
Carpet: Atlas Carpet Mills, Los Angeles
Photography: Barry J. Grossman Photography, Weston, Fla.