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The fashion retailer’s window displays utilize pink acrylics to capture the eyes of passersby.
Christian Dior has been working with Canzoneri Design (San Dimas, Calif.) since 2001 for its visual needs, including prop design and fabrication, window displays and interior decor. For a recent window campaign, Dior asked Canzoneri owner Jean Pierre Brodur to create a display that mimicked the look and feel of the fashion house’s national ad campaign featuring a model in front of a hot-pink, multi-dimensional wall.
“Dior always comes up with interesting design ideas that are completely original in terms of colors, finishes and overall appearance,” says Brodur, who is also Canzoneri’s lead designer. “The challenge with this particular project was trying to find a hot pink mirrored acrylic, and to find it quickly.”
Brodur’s search soon lead him to Acrilex Inc. (Jersey City, N.J.) a producer and distributor of custom-colored acrylics, and the company’s Acriglas Pink Reflections Mirror product. Available in bright, day-glow colors, the Acriglas acrylic sheets are designed to visually “pop” when viewed. Each sheet has a standard matte finish on one side, offering light diffusion, an anti-glare surface and a softer appearance. The reverse side is glossy, with a sleek, shiny appearance.
For the Dior displays, Canzoneri began by producing a set of 9-by-6-foot multi-dimensional walls. The walls’ backdrop consisted of melamine, with a geometric pattern attached to it. That design, in turn, consisted of 3-by-3-foot sections of repetitive patterns, each containing a number of pink cones cut from Acriglas and displayed in horizontal and vertical patterns. The adjoining sections lined up in opposite directions, creating a kind of “Levelor” shade look.
Did the Dior windows get noticed? Brodur has first-hand reason to believe so. “During installation, I heard a lot of people say the windows were interesting and unusual,” he says. “It’s obvious that we got their attention.”
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