Citrine is a new-concept fast-casual restaurant that emphasizes fresh ingredients and culinary exploration. The client, Safeway Inc., viewed the venue as an opportunity to extend its food expertise outside the grocery-store arena and test its products in their “final” form.
The bright, contemporary space communicates “food as passport,” “food as fashion” and “food as lifestyle” through bold graphics, clear type and distinct culinary zones. For example, the restaurant includes a wine bar, a Dash & Dine with a separate entrance and a display kitchen. Stainless-steel equipment and materials lend a high-end kitchen feel, while a large community table adds a homespun touch.
Client: Safeway, Inc., Pleasanton, Calif. – Eric Quick, formerly president of SRG; Loret Carbone, president and COO, SRG; Jeff Anderson, vice president, culinary exploration, SRG
Design/Architect: WD Partners, Dublin, Ohio – Lee Peterson, vice president, creative services; Bob Welty, director, integrated prototype solutions; Mike Corbett, client program manager; Keith Jasinski, architecture/engineering project manager; Eric Daniel, prototype director; Christopher Michaels, Sarah McDaniel, Randy Moore and Brian Bucher, prototype designers; Rob Turner, 3D studio manager
Outside Design Consultants: Rodgers Townsend, St. Louis (SRG ad agency)
Furniture: Avis Furniture, Kansas City, Mo. (booths and banquettes); Commercial Furniture Group, St. Louis (table bases); Gordon Intl., New York (chairs); American Trading Co., Fallsington, Penn. (patio table bases); TSE Restaurant Fixtures, Toledo, Ohio (bar stools); Knoll Studio, Columbus, Ohio (patio chairs); Tim O’Neil and Associates, Columbus, Ohio (dining table base, cantilevered bracket)
Metalwork: Cozmyk Enterprises, Columbus, Ohio
Millwork: Wisconsin Built, Deerfield, Wis.
Signage/Graphics: P&R Group, Chicago (interior signage); Tork Inc., Columbus, Ohio (oven logo); CenSource, Anaheim, Calif. (exterior signage)
Photography: Kingmond Young, San Francisco