First major expansion in South America
Posted September 6, 2012
Franchisor and operator Denny’s Corp. (Spartanburg, S.C.) has signed an agreement with Musiet Group to develop 10 new Denny’s restaurants in Chile over the next 15 years. The Musiet Group has exclusive rights to open units in the country and expects the first restaurant will open in Santiago in 2013.
“Our idea is to replicate the successful Denny’s model and differentiate ourselves from other restaurants by offering Denny’s breakfast, lunch and dinner items served 24-hours a day in an inviting, comfortable atmosphere,” says Rolando Musiet, president of the Musiet Group.