Destination Maternity Heads to India

Partners with Mahindra Retail
Posted April 23, 2009

Destination Maternity Corp. (Philadelphia), announced expansion plans into India through an international franchise agreement with Mahindra Retail, part of the Mahindra Group. The relationship will bring the Motherhood Maternity, Destination Maternity and A Pea in the Pod brands into India. Initially, the maternity apparel retailer’s product lines will be sold through Mahindra Retail's five Mom & Me stores in India.

Mom & Me stores offer a range of products for expecting mothers, mothers, infants and children up to the age of nine. Under the multi-year franchise agreement for India, Destination Maternity has granted Mahindra Retail the exclusive rights to operate branded retail locations and market merchandise under the company’s Motherhood Maternity, Destination Maternity and A Pea in the Pod brands in India.

Last fall, Destination Maternity announced it had signed its first international franchise agreement in the Middle East, with retail locations expected to open during 2009.