Devialet Opens SoHo Flagship

Devialet (Paris) has opened a brick-and-mortar flagship store in New York’s SoHo neighborhood. This is audio company’s first U.S. flagship.

The store, which is open now, is designed in a palette of white and black with gold accents. Customers can test the company’s various speakers and can even test out its silver and gold edition speakers in an acoustically sealed, appointment-only room.

The store is also meant to function as a community hub and features a large television where the store can screen movies open to the public and experience the speakers in action, reports The Next Web.