Diesel opened the doors to its largest Diesel Planet store in the world on 5th Avenue in New York. The fourth Diesel Planet location joins Tokyo, Hong Kong and Milan.
The New York store features a three-story high exterior with hand-cut black steel and cast glass, Diesel’s signature logo and eye-catching lighting effects. Inside, shoppers will find an extensive collection of denim, jewelry, bags and shoes.
In conjunction with the opening, the store is hosting a week-long celebration, called the Diesel Dinner Series, which takes place in the main window overlooking 5th Avenue. By day, this window is as an urban apartment, and then at night, it is transformed into a dining room where New York personalities will enjoy a full meal.