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Walgreens marks its return to Times Square with a massive digital billboard
Having operated a store in New York’s Times Square from the 1930s through the ’70s, Walgreens was ready for a comeback. The national drugstore chain returned to the block in 2008, in modern, high-tech style.
Towering 341 feet above the street and wrapping around three sides of the building, Walgreens’ digital billboard includes a 25-foot-tall screen on the south side; a 341-foot-long diagonal wrap rising up the east side and down the west; and a north-facing screen mounted 8 feet above the sidewalk.
The digital network carries Walgreen-branded messaging and paid advertising from third-party vendors. “It’s a revenue generator, but more important, it’s a brand builder,” says Arthur Gilmore, president of Gilmore Group, the firm that designed the digital video signage.
By the Numbers:
Digital Skyscraper, they are really great. They are such individuals who are passionate about 3D Visualization and communication. From the fantastic transformation of Walgreens' advertisements I can say that Digital Skyscraper team is so amazing. I am curious though with the amount Walgreens had to spend to have those gigantic digital billboards. hmmm..??? Senior Healthcare Consultants
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