Disney Opens in China

The Walt Disney Co. (Burbank, Calif.) has opened its first Disney Store in China, located in Shanghai’s Pudong district, the same location where Disney plans to open a theme park next year, according to Bloomberg Business. The 9257-square-feet store is also now the company’s largest bricks-and-mortar store in the world.  

Some design features include a castle located in the store’s center, which offers hourly music and projection shows, as well as a Marvel comic book-themed area. It also includes a “plaza outside with Disney characters hidden in the tree-covered landscape,” according to Bloomberg Business.

Bloomberg Business reports that China’s designation as the world’s second-largest economy makes it a prime target for Western brands seeking new opportunities to expand customer audiences.