Domino's Game Day Face

Pizza company preps for busy delivery day; pizza poll predicts Steelers’ victory
Posted January 30, 2009

While the Pittsburgh Steelers and Arizona Cardinals are busy preparing for Super Bowl XLIII, Domino's Pizza (Ann Arbor, Mich.) is contending with one of its busiest delivery days of the year. Domino's anticipates delivering more than 1.1 million pizzas nationwide on game day, 44 percent more than a typical Sunday.
"Our team is ready to tackle the anticipated rush with smart hustle and precision,” says Jenny Fouracre, Domino's spokesperson. “We're poised and ready to deliver a great game-day meal to millions of football fans nationwide."

The pizza delivery company recently conducted a Pizza Tracker poll asking customers who would win in Sunday's football match-up. In just nine days of polling, more than 100,000 customers responded and 59 percent said they thought Pittsburgh would go home with the trophy.

Domino's also revealed some other game-day insights: sales tend to increase when the game is close and viewers are glued to their TVs; pepperoni-topped pizzas are America's every-day favorite and the company anticipates almost 60 percent of pizza orders on Super Bowl Sunday will be for pepperoni, with sausage being the second most popular topping; and delivery drivers will cover up to 4 million miles this Sunday in the U.S. alone.