A more refined version of Eddie Bauer's previous flagships, the new 28,500-square-foot Chicago store translates the retailer's rugged, outdoorsy image to a more sophisticated, urban setting. Light coves have been added, fixtures have been updated with a more open design and lighter wood and flooring is now stained concrete instead of tile. Wood plank ceilings, column treatments and massive chandeliers are reminiscent of an upscale hunting lodge. A separate identity for the EBTEK shop housing high-performance sports apparel was created with a distinctive, brightly lit, aluminum logo. In the dramatic 50-foot-high rotunda, visible from both the street and from the retailer's 600-square-foot coffee shop, are a rotating aluminum hanging globe sculpture, symbolizing the world of Eddie Bauer, and the retailer's signature canoes, strapped to the side walls.
Photography by Paul Bielenberg, Los Angeles
Design: FRCH Design Worldwide, Cincinnati -- Kevin Roche, Barb Fabing, Tom Horwitz, Tony Nasser, Jay Kratz, Bill Benton, Dave Curtsinger Eddie Bauer Design Team: Bill McDermid, divisional vice president of store development; Mike Miller, director of store design; Kevin Gysler, director of store development; Joe Scheiner, project manager, construction; Jane McCartin, manager of purchasing; Frank Kennard, divisional vice president of visual presentation; Joe Stoneburner, director of visual presentation; Bill Johnston, manager of visual operations Architect: Shaw & Associates, Chicago Lighting:Charles Loomis, Kirkland, Wash. (custom fixtures); Villa Lighting, St. Louis; Brass Light Gallery, Milwaukee Signage/Graphics: Turner Exhibits, Edmonds, Wash. (custom signs); Color 2000, San Francisco (lighted graphics); Image National, Boise, Idaho (storefront signage); Precis Architectural, Kirkland, Wash. (interior signage); Messenger Signs, Seattle (interior signs) Ceiling:Sepia Interior Supply, Seattle (tile and grid) Millwork/Fixtures: Amstore Corp., Muskegon, Mich.; Eurotek Store Fixtures, Kent, Wash.; J.R. Abbott Construction, Seattle; Synsor Corp., Woodinville, Wash.; Russell William Ltd., Odenton, Md.; Omaha Fixtures, Omaha, Neb. Flooring: Bomanite, Madera, Calif. (concrete); CSM Inc., Woodinville, Wash. (stained concrete); Buell Hardwood Floors, Dallas (wood) Props/Decoratives: Can Am Trading, Greenfield, Mass.; Golden Oldies, Flushing, N.Y.