The outdoor specialty brand updates merchandise, stores
Posted April 14, 2011
Eddie Bauer (Seattle) plans using the company’s heritage and archives to add more luster to merchandise and to modernize its stores.
The company is adding premium lines, focused on rebuilding its heritage of outdoor performance. An authentic hunting line will make its debut in fall 2012.
Edie Bauer’s merchandising strategy is centered on two platforms – expedition, and field and stream.