EuroShop 2017: 2 Halls Added Due to Strong Exhibit Space Demand

 Exhibit space demand for EuroShop, The World’s Leading Retail Trade Fair, is very high, especially from abroad. Five months before the beginning of the event, 1.29 million square feet of exhibit space has been booked – exceeding the results of EuroShop 2014. Due to this strong demand, EuroShop will for the first time occupy 18 instead of 16 halls. The trade fair will take place from March 5 – 9, 2017 at the fairgrounds in Düsseldorf, Germany.

“Exhibitor demand is so great that we even have a waiting list now. We expect some 2,500 exhibitors at EuroShop 2017. This development impressively shows that our new concept of the 7 experience dimensions was the right step and has been received very well by the industry. EuroShop as the leading global trade fair for retailers’ entire investment needs is enormously important for the sector. Many exhibitors deliberately schedule their product launches and portfolios in line with the EuroShop dates,” reported Elke Moebius, Global Head Retail and Director EuroShop at Messe Düsseldorf.

The seven experience dimensions of EuroShop 2017 will be POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design as well as Food Tech & Energy Management. The extensive line-up of exhibitor ranges will be complemented by the proven, high-caliber forums with lectures presented on all five exhibition days amidst all the trade fair activities. These events will include the EuroShop Forum Architecture & Design, the EuroCIS Forum, the POPAI-Forum and the OmniChannel Forum as well as the ECOpark Forum and the new Expo & Event Forum. All forums will be simultaneously interpreted from/into German and English and can be attended by trade visitors free of charge and without prior registration.

Again taking place concurrently with EuroShop in 2017 will be the award ceremony for the EuroShop Retail Design Awards for the world’s best store concepts as well as the presentation of the renowned Retail Technology Awards Europe (reta). The retail awards honor the excellent and innovative use of information technology in retail. Both awards will be jointly presented by Messe Düsseldorf and the EHI Retail Institute.

The re-design of the EuroShop website www.euroshop-tradefair.com makes it more user-friendly and ensures high visual quality on all devices, be it a PC, Tablet or cell phone. The current exhibitor database – updated on a daily basis – is online and the ticket shop is open as well.

During the trade fair the EuroShop App will be available for both IOS and Android, providing an additional service: through Geofencing it will give EuroShop visitors/exhibitors the key information as soon as they arrive at the airport, train station or the fairgrounds parking lots.

EuroShop 2017 tickets can be ordered online at www.euroshop-tradefair.com at reduced rates. A 1-day ticket costs Euro 50 online (Euro 70 onsite), a 2-day ticket Euro 70 online (Euro 90 onsite) and a 4-day ticket Euro 130 online (Euro 150 onsite). Entrance passes include free use of all public transportation within the VRR transportation network of Düsseldorf to and from EuroShop.

For further information on visiting or exhibiting at EuroShop 2017, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com;

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