Fabletics to Open 12 New Locations in 2017

Fabletics (El Segundo, Calif.) announced that it will open a dozen new retail locations this year. The new locations will be situated in “key markets” including Boulder, Colo.; Portland, Ore., and San Francisco.

The stores will average around 2200 square feet in size and the store design is intended to enhance customers’ brand experiences and blend the online and offline world. According to Apparel, SVP of Fabletics’ Operations, Dustin Netral, said, “Our inspiration for the store was clear and simple – we aimed to bring a hint of the active lifestyle elements that shape our customers lives inside while keeping the main focus on our amazing product offering and delivering a seamless customer experience. Less is more.”

The company currently operates 18 brick-and-mortar stores and opened its first store in fall 2015.