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For the Week of March 18th

Awards, Store Openings, Mergers/Acquisitions, Management Changes, Relocations, Obituary

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Management Changes:

Straightline Intl. Inc. (New York brand consultancy) has named Steve Lawrence as the new executive vp and partner of brand strategy. Lawrence will oversee the firm's brand and identity strategy development and client service. Previously, he served as president of the branding and design group within the True North marketing company.

Industrial Designers Society of America (Dulles, Va., nonprofit industrial design association) has elected Tim Kelley as communicative environment professional interest section chair. Kelley is the director of creative services for Access TCA (Atlanta)

W.A.C. Lighting Co. (Garden City, N.Y., lighting supplier) has promoted Marc Pfeiffer to eastern regional sales manager. Pfeiffer will manage the company's sales reps east of the Mississippi River. Prior to joining W.A.C., he worked with ICF Consulting.

Store Openings/New Contracts:

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Outwater Plastics Industries Inc. (Wood-Ridge, N.J., component products supplier) has been appointed by FAST(r) INDUSTRIES as a national stocking distributor of the company's line of merchandising aids, label and sign holders, strip merchandisers, etc.

Callison Architecture Inc. (Seattle architecture firm) has been retained by the Port of Seattle to develop new retail design and graphics guidelines for the redevelopment of retail facilities at the Seattle-Tacoma Intl. Airport in Washington. The Sea-Tac Airport Concessions Program is comprised of 45 new retail locations and 52 existing locations.

Relocations:

True to Form (architectural lighting supplier) to 91 French Ave., Braintree, MA 02184. Phone: 800-323-9119, 781-848-1174; fax: 781-848-1175

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