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Fortnum and Mason Opens in Dubai

First foray outside the U.K.

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The upscale British store Fortnum and Mason (London) opened its first ever standalone store outside of the U.K. in Dubai last month, according to CNN.

The new store, which is a favorite of Queen Elizabeth, the Duchess of Cornwall and the Duchess of Cambridge, offers standard Fortnum and Mason features such as an English tea salon and ice cream parlor, and stocks the wicker hampers and luxury food items for which the 300-year-old company is famous.

Located directly opposite the Burj Khalifa, the world's tallest building, the sparkling new 9400-square-feet outlet aims to offer a slice of the vintage London retail experience in the Gulf, the website reported.

“Dubai is an extremely important commercial center for luxury retail, but we were never taking Fortnum and Mason into a shopping mall,” Fortnum and Mason ceo Ewan Venters said in an interview with CNN. “We're only here because this site is possibly the finest retail site in Dubai.”

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