Fred Segal Opens in Las Vegas

Fred Segal (Los Angeles) opened its first store outside Southern California last weekend at the new SLS Las Vegas Hotel and Resort. It's the first time a single brand will occupy the entire retail space of a major Las Vegas hotel.

The property was designed by Gensler (Los Angeles) in collaboration with Philippe Starck. “The Fred Segal Collective,” spanning 10,000 square feet, is seven individual stores covering a range of categories.

“The stores are all mixed in and intertwined with the hotel,” Paul Blum, Fred Segal ceo told Women’s Wear Daily. “You can walk from a restaurant to the casino to the pool and then to a store. The way the shops are positioned architecturally puts us into the flow of the hotel. It’s a unique experience.”