Fresh, an upscale bath and beauty retailer, prides itself on the individuality of its locations. Designers Hacin and Associates Inc. (Boston) opted to stray from the typical warm atmosphere seen in most "body shops" and go for a clean, open feel at the retailer's third location -- in New York's NoLita neighborhood.
The store's immaculate appearance -- provided by white walls and shelves, white, 1960s-style light fixtures and furniture -- sets it apart from its urban surroundings. Designers strove to provide a clean-looking environment without a clinical feel.
Client Design: Fresh Inc., Boston -- Lev Glazman and Alina Roytberg, owners
Design: Hacin & Associates Inc., Boston -- David Hacin, president; Aaron Weinert, project manager
Design Consultant: Fountainhead, Marshfield, Mass. (solid-surfacing)
Suppliers: Harvey Electronics, New York (audio/visual); Hacin & Associates Inc., Boston (fixture, lighting and tile flooring design); Comatec Inc., Woodbridge, Ont. (fixturing and furniture); American Olean, Dallas (tile flooring); Fresh Inc., Boston (graphics); Danalite, Cerritos, Calif., and Juno Lighting, DesPlaines, Ill. (lighting); Spectrum Sign, New York (signage); Fountainhead, Marshfield, Mass. (solid surfacing material)
Photography: Chuck Choi Architectural Photography, Brooklyn, N.Y.