The Frye Co., the country’s oldest continuously operating shoe company and benchcrafted leather goods retailer, plans to open its first flagship store in New York’s SoHo District next summer.
The 6000-square-foot store will debut at 113 Spring Street, joining such luxury retailers as Chanel, Burberry and John Varvatos. “With its historic architecture, artist studios and fashion influence, [SoHo] is the perfect location for our flagship store,” says Larry Tarica, president and coo of Jimlar, parent company of Frye.
New York-based firm AvroKO will partner with Frye on the design and architecture, and retail and management contracting company Richter+Ratner will oversee construction.
The SoHo flagship will offer a range of Frye’s products, including boots and shoes for women, men and Small Fryes, along with handbags, accessories and other leather goods. “This store will provide us an environment to properly show the breadth of our approach to creating handcrafted leather products in the Frye design ethics,” says Tarica.