Gap Inc. (San Francisco) has hired Amy Curtis-McIntyre as senior vp, marketing, to for its Old Navy brand. Curtis-McIntyre’s responsibilities include marketing and brand development strategies for the Old Navy brand, “At a time when the work we’re doing to serve Old Navy’s target customer is starting to pay off with recent improvements in sales and market share, I am thrilled to have Amy join our talented team,” says Tom Wyatt, president, Old Navy. “She has a great track record of successfully building distinctive consumer brands that have their own unique personality and emotionally resonate with customers.”
Curtis-McIntyre joins Old Navy from Hyatt Hotels where she served as senior vp, marketing. Her career also includes working with consumer brands Virgin and Dunkin’ Brands.
“It will be exciting to further evolve how we engage with our target [Old Navy] customer by building on the strong integrated approach between marketing and product,” says Curtis-McIntyre.
Old Navy has been focusing on re-establish itself as a fun, value brand for families, targeting its message to a young mom shopping on a budget for her family and herself.
As part of the campaign, the company plans to remodel more than quarter of its store fleet by the end of 2010.