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Geox makes its biggest brand statement ever with a Milan flagship that mirrors the products it sells.
By John Ryan
Geox, the Italian shoe and garment brand, has a 25-year history developing merchandise that “breathes.” The practice sprang from founder Mario Moretti Polegato’s discovery, during a trek through the desert outside Reno, that punching a few holes in the soles of his shoes gave his overheated feet some much-needed air. Later, back at the family’s footwear company, he patented a system to create the first “breathable shoe.”
So what better way to showcase the brand than inside a building that’s been designed to breathe, itself? “Geox had been looking for a long time for a well-located flagship in Milan, able to represent the brand and convey Geox’s values,” says Polegato, Geox’s president. “As soon as I heard about this architectural project I immediately understood the natural connection with Geox and I didn’t hesitate in supporting it.”
Called the “Breathing Building,” the top five floors of this seven-story structure are covered in 734 gold, copper and bronze-colored steel plates that can be raised or lowered via 82 computerized motors. Taken as a whole, the plates function as a second skin for the building, increasing its ability to permit natural ventilation and lowering energy consumption by cutting down on the use of air conditioning. The plates are peppered with micro-holes to allow visibility from within. Geox occupies the ground and first two floors, while the remaining four floors house non-retail tenants.
While the building’s external steel membrane reflects Geox’s technology – many of its products use a membrane inserted into the garment or shoe to allow for increased ventilation – it also represents the latest evolution of the brand, as it moves from performance-based, shoe retailing to becoming a lifestyle fashion offer.
Emblematic of that change, the 10,760-square-foot store on the via Torino is the largest Geox store to date (most stores average 2000 to 3000 square feet) and focuses more on lifestyle displays and visual merchandising, rather than commodity presentation.
“As an Italian brand, Geox features a typical Italian flair and design that guarantees customers a glamorous image,” says Polegato. “This is reflected within our mono-brand stores, where materials such as wood and Plexiglas have been used to emphasize the concepts of nature/well-being and transparency.”
These same materials have been employed in the Milan store, but in new ways. For example, the glass-fronted translucent cashwrap has a white top that complements the store’s generally white interior. “It was also conceived as a see-through display and is used to showcase a selection of shoe styles,” Polegato says.
The new format also calls for more tables and shelves to provide greater visibility of the merchandise and multiple freestanding walls give a more domestic scale to the interior. A 29-foot-tall LED screen on the back wall near the broad staircase puts the Geox name in ever-changing lights.
The graphics dotting the perimeter of each floor are also noteworthy. Geox spokeswoman Alessandra Guerra says that the carefully styled posters with smiling models are intended to promote a Geox worldview, rather than emphasize product performance.
Geox is a brand that’s on the move with more than 1000 stores across the globe. Future flagships are planned for Madrid and Barcelona later this year and will incorporate design and fixturing elements from the Milan location, but not the same striking exterior. For now, the citizens of Milan can breathe a sigh of satisfaction knowing that they have the most up-to-the-minute Geox store anywhere in the world.
The building does look really good. I like Geox, they sell some of the most stunning shoes to be found anywhere. Their business seems to be going pretty well, having more than 1000 stores around the world. A lot of people enjoy buying from them.
Phyllis
Wholesale Keychain
That is a stunning building!
Geox is a brand that’s on the move with more than 1000 stores across the globe. Future flagships are planned for Madrid and Barcelona later this year and will incorporate design and fixturing elements from the Milan location, but not the same striking exterior. For now, the citizens of Milan can breathe a sigh of satisfaction knowing that they have the most up-to-the-minute Geox store anywhere in the world.
Damn the shoe mall that Geox has recently built is pretty impressive. The brand with great innovative ideas, which created a “breathable shoe”. The first of it's kind is actually really popular in the global market. But the exclusive showroom that was recently opened up in Milan seems to be on of the most exclusives showrooms in Italy and all around the world. I hope they design and create more great looking merchandises with great innovative ideas in future as well. Congratulations on opening the latest showroom in Milan and all the best for the future of the company.
Indeed! Very splendid and breathtaking ideas of the design of their constructed building of Geox, Italian product store, the largest brand ever in Milan. Highlighting their trademark than what is inside their showroom itself. Geox president, Mario Polegato made a perfect move on the architectural project of his company that connects well to the brand they market. The new structure of the building proves the expertise of Geox, adapting to latest technology with taste. A sensational store, for glamorous clients, being presented on the structural design of their building, catches the eyes of customers globally.
For more amazing ideas on designs, Interior-design-ideas
Geox is definitely a great example of how you can build a shoe brand. In Germany they are now many different schuhe online shop angebote for Geox Schuhe. Also the advertising has increased a lot by this brand and many people see it already as one of the most successful German shoe brand.
For me it is definitely a quality schuhe brand because the shoes from Geox are very comfortable. I also heard that the new collection will come out soon and will probably buy some boots from that.
“second skin” of Geox’s Milan flagship is composed of perforated stainless-steel panels in golden, bronze and copper colors that can be opened and closed vertically."
This is simply breathtaking! I love it, I love it, I love it! What I would like to know is the cost associated to do this and how they got the client to okay the costs!
هل تبحثين علي اجمل موقع العاب اذا يمكنك دخول اجمل موقع العاب والعاب بنات فى مصر كلها موقع العاب العاب و موقع العاب بنات العاب بنات مصر احلي موقع العاب والعاب طبخ والعاب تلبيس والعاب جديده كل يوم ايضا يمكنك معرفة اجمل المعلومات الطبية فى احدث موقع طبي موقع طبيب طبيب معلومات طبية كل يوم
اما ان كنتي اجتماعيه وتريد مناقشة الجميع فى مناقشات وحوارات , وصور وافلام واغاني ونقاش جاد يمكنك دخول افضل منتدي مصري منتديات بنات مصر , منتدي نسائى مصري متجدد المعلومات يوميا
ولو بتحبي العاب التلبيس والملابس وازياء وحاجات حلوة ادخلي احسن موقع العاب تلبيس العاب تلبيس جديده كل يوم للبنات والشباب يا حلوين , وكمان فى الموقع احلي العاب سيارات العاب سيارات والعاب سباق سيارات جديده كل يوم مسلية وممتعه لشباب وبنات مصر
وللعلم عندنا فى موقعنا شات و دردشة واجمل شات شات اكيد اجمل شات و دردشة مصرية دردشة مصرية احلي شات يضم جميع ابناء الوطن العربي من كل مكان في شات ودردشة بنات مصر المميز
وفى موقع العاب طبخ بنات مصر العاب طبخ احلي العاب طبخ جديده كل يوم مسلية وممتعه , وكمان العاب دراجات واحلي العاب العاب دراجات العاب دراجات نارية العاب دراجات نارية العاب دراجات نارية جديده العاب سباق دراجات نارية , لمشاهدة افضل افلام مصرية وعربية يمكنكم مشاهدة افلام
دردشة مصرية - دردشة مصر - شات مصر - مصر - دردشة - دردشة بنات - دردشة مصرية - دردشة كتابية
شات نسيتك افضل شات كتابي سعودي شات واحسن دردشة سعودية دردشة وافضل شات كتابي سعودي شات سعودي
شات
شات الشلة
شات العنابي
شات
دردشة
مصرية
دردشة مصرية
شات قلبي
شات
شات تعب قلبي
شات
شات الشلة
شات
شات حلمك
شات
دردشة بنات فقط
شات
دردشة بنات كول
شات
شات المنصورة
شات الدقهلية
شات
شات
شات القاهره
شات الاسماعيلية
شات
شات
شات الاسكندرية
شات الزقازيق
شات ام النور
شات مكتوب
مكتوب
شات فيس بوك
فيس بوك
شات الحب
شات نجوم اف ام
دردشة الحب
شات فتكات
شات بلبيس
رسائل حب
رسائل حب قصيرة
رسائل حب مصرية
يوتيوب
القاهرة
الاسكندرية
افلام
يوتيوب
اخبار
حياتنا اليوميه
بنك الراجحي
شات الرياض
العاب
شات
شات سعودي
شات كتابي
شات صوتي
دردشة صوتية
دردشة
دردشة كتابية
صحيفة
اخبار
صحيفة الرياض
شات
شات سعودي
دردشة سعودية
منتديات
ترف
ترف الغلا
هل تبحثين علي اجمل موقع العاب اذا يمكنك دخول اجمل موقع العاب والعاب بنات فى مصر كلها موقع العاب العاب و موقع العاب بنات العاب بنات مصر احلي موقع العاب والعاب طبخ والعاب تلبيس والعاب جديده كل يوم ايضا يمكنك معرفة اجمل المعلومات الطبية فى احدث موقع طبي موقع طبيب طبيب معلومات طبية كل يوم
اما ان كنتي اجتماعيه وتريد مناقشة الجميع فى مناقشات وحوارات , وصور وافلام واغاني ونقاش جاد يمكنك دخول افضل منتدي مصري منتديات بنات مصر , منتدي نسائى مصري متجدد المعلومات يوميا
ولو بتحبي العاب التلبيس والملابس وازياء وحاجات حلوة ادخلي احسن موقع العاب تلبيس العاب تلبيس جديده كل يوم للبنات والشباب يا حلوين , وكمان فى الموقع احلي العاب سيارات العاب سيارات والعاب سباق سيارات جديده كل يوم مسلية وممتعه لشباب وبنات مصر
وللعلم عندنا فى موقعنا شات و دردشة واجمل شات شات اكيد اجمل شات و دردشة مصرية دردشة مصرية احلي شات يضم جميع ابناء الوطن العربي من كل مكان في شات ودردشة بنات مصر المميز
وفى موقع العاب طبخ بنات مصر العاب طبخ احلي العاب طبخ جديده كل يوم مسلية وممتعه , وكمان العاب دراجات واحلي العاب العاب دراجات العاب دراجات نارية العاب دراجات نارية العاب دراجات نارية جديده العاب سباق دراجات نارية , لمشاهدة افضل افلام مصرية وعربية يمكنكم مشاهدة افلام
شات
دردشة
مصرية
دردشة مصرية
دردشة مصرية - دردشة مصر - شات مصر - مصر - دردشة - دردشة بنات - دردشة مصرية - دردشة كتابية
شات نسيتك افضل شات كتابي سعودي شات واحسن دردشة سعودية دردشة وافضل شات كتابي سعودي شات سعودي
شات
شات الشلة
شات العنابي
شات
شات قلبي
شات
شات تعب قلبي
شات
شات الشلة
شات
شات حلمك
شات
دردشة بنات فقط
شات
دردشة بنات كول
شات
شات المنصورة
شات الدقهلية
شات
شات
شات القاهره
شات الاسماعيلية
شات
شات
شات الاسكندرية
شات الزقازيق
شات ام النور
شات مكتوب
مكتوب
شات فيس بوك
فيس بوك
شات الحب
شات نجوم اف ام
دردشة الحب
شات فتكات
شات بلبيس
رسائل حب
رسائل حب قصيرة
رسائل حب مصرية
يوتيوب
القاهرة
الاسكندرية
افلام
يوتيوب
اخبار
حياتنا اليوميه
بنك الراجحي
شات الرياض
العاب
شات
شات سعودي
شات كتابي
شات صوتي
دردشة صوتية
دردشة
دردشة كتابية
صحيفة
اخبار
صحيفة الرياض
شات
شات سعودي
دردشة سعودية
منتديات
ترف
ترف الغلا
It will be important not to overlook other aspects of footwear and clothing even though they are breathable. For instance, a pair of breathable running shoes may provide different comfort levels for different people based on their foot type. A pair of breathable running shoes may look comfortable, but you wont know until you have really tried it when you walk/run in them. Those who have larger feet and need Large Size Shoes or Extra Large Shoes may find the breathable qualities secondary to the required size and shape of the shoe for comfort level.
Shawn - bigshoes
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Hi,
Also Congratulations for all the winners… Keep it up with your creative stuffs… So that you can feel free after finishing your creative works such as window and concepts for present trend for Retail fashion…
I feel sad for those who’re not got a single chance to work with leading BRANDS LIKE THIS.. who has a esteem creativity beyond the world frame limits LIKE ME (M not saying myself a great creator, that part is up to People to guide )
I am just waiting for …. get into fashion brands and show my talent on fashion trend in ascetic way as a creative painter and sculpture artist
Thank You
DUSHYANTHA DEVANGODI HARSHA
Visual Merchandiser (Window & New Fashion retail store concept design)
+9745435649(Qatar)
+919535107992(IndiaBangalore)
dushy.4911@gmail.com
dushydh@gmail.com
Hi
I wanna be Unique..
I do not want to Kill myself with out creative skills, or I do not get killed my creative design/Skills by some others... Wanna create damn good stuffs which flow in my mind and heart...which is special for Present Fashion Trend .
Like to go with passion aesthetic sense , like to fill colour to the fashion... as a qualified creative painter and sculpture artist..
My desire is to work with fashion retail as window designer, retail store concept designer, Art director, etc...
Skills are,
Business development thru organizing trade shows and exhibitions.
Market promotion thru new innovations... and concept designs
Coordination and planning in store...
New store set up retail concepts.
Window displays with story and themes.
Store projects and Store openings (Hyper markets, value, and fashion Lifestyle stores)
Strong sense of style Ticketing, Signage, Graphic Panels. Window concepts.
Team leader ship
Creative problem solving
New Store Planning & openings
Thank You
Thank You
DUSHYANTHA DEVANGODI HARSHA
Visual Merchandiser (Window & New Fashion retail store concept design)
+9745435649(Qatar)
+919535107992(India-Bangalore)
dushy.4911@gmail.com
dushydh@gmail.com
i