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Understanding how your brain works can be the key to unlocking creative ideas.
It’s high noon: The president of the company gives you a great opportunity/initiative/challenge/pitch: Come up with a creative retail idea to save the company/account/economy/world. By 5 p.m.
12:05: You open your sketchbook. You make a random mark with your pen. Crappy pen. You look for a different pen, which leads to re-organizing your desk drawer.
12:30: Desk drawer in order, you check your e-mail.
12:45: Checking Facebook, too.
1:00: A coworker drops by. You complain about the deadline, the strategy, the state of retail today. He suggests a solution. You reject it. He leaves.
1:10: A little voice inside your head whispers, “You can’t do it.” You argue with it.
1:30: It’s really time to buckle down. But first, some water from the fountain …
What’s happening? You’re experiencing creative resistance: pursuing distractions, being overly busy, critical of yourself and others, and fidgety. Under stress, the part of your brain that supplies creative ideas has been hijacked, and you might not know it.
Fortunately, research in neuroscience is helping us better understand this situation. And how to get out of it.
Rosanne Bane, a Minneapolis-based writer, creative coach and admitted brain geek, is writing “Around the Writer’s Block,” a forthcoming book that delves into the secrets of the creative brain. Instead of relying exclusively on anecdotal solutions, she hopes to help creative people understand what the latest findings show us about how the brain works. And what to do when it doesn’t.
You don’t have a brain
“The really important thing for any creative person to know about the brain is that they don’t have one,” Bane says. “They have a brain system.”
The brainstem (reptilian brain) handles respiration, circulation, gross motor movements, feeding and mating behaviors. The limbic brain (mammalian brain) handles emotions and holds the instinctual fight or flight response. And the cortex (human brain) is the seat of creativity, language, abstract thinking, self-will, self-motivation, innovation and all the other things that are so essential in our jobs.
“When you’re in a relaxed state – still energized or engaged with things, but relatively calm – the cortex is in the forefront and you’re able to draw on all of your abilities,” Bane explains. But when you’re under stress, your limbic system takes control. And your cortex switches off.
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