Gucci and Prada and Moët, Oh My!

JMVisuals designs glamorous Fashion Week lounge for French champagne company
By
|
Posted February 27, 2007
11641-1.jpg11641-2.jpg11641-3.jpg

Nothing goes better together than New York Fashion Week and a bottle of bubbly. Or several bottles of bubbly for that matter.

Moët & Chandon, one of the world’s most renown champagne houses since 1743, has long been a presence at Fashion Week’s Bryant Park. Its seasonal lounge has provided a sophisticated, yet seductive escape for fashionistas in between or after fashion shows. However, this year, the lounge received star treatment with a location in the center of the Bryant Park atrium. So to meet Moët’s need for a space worthy of its own runway, JMVisuals (New York) helped create an A-list design celebrating the glamorous Moët & Chandon Rosé Impérial Champagne.

“Each project with Moët & Chandon is very exciting,” said JMVisuals’ founder and creative director, Jeffrey Marcus. “The Moët team encourages us to explore progressive design ideas.”

This year, it was all about thinking pink. Pink carpeting, tulip flutes placed in Lucite holders and pink LED fixtures in rounded floor panels and side walls gave an unabashedly rosy glow to the space, reminiscent of the blushing bubbly.

 

A contemporary silver chandelier cast a sultry light to accent the metallic mirrors throughout the lounge. Rosé bottles were sprinkled within the space and personalized with designers’ names from Fashion Week.

This lounge was definitely the toast of the town.

Photography: Jeffrey Marcus, New York