Hennes & Mauritz (H&M, Stockholm, Sweden) has signed an agreement to open its first store in South Korea, located in Seoul.
The 27,000-square-foot store is expected to open in spring 2010. H&M is planning to open 225 stores across the globe in 2009.
"We have positive experiences from our establishments in Japan, Hong Kong and China and see South Korea as a natural consecutive step,” says ceo Rolf Eriksen. “South Korea has 49 million inhabitants, of which 23 million in the Seoul area, with a great interest in fashion and purchasing power."