As analysts continue to track holiday shoppers’ every move, the results from Cyber Monday show shoppers were still ready to spend, following an active-but-down Black Friday weekend.
According to research firm Coremetrics, Cyber Monday sales rose 14 percent this year compared to 2008 and consumers also bought nearly 30 percent more items per order versus last year.
In comparison to Black Friday, the firm says that shoppers bought 10 percent more items per order online than they did in stores on the traditional kick-off to holiday shopping.
"We are seeing good online buying momentum because people are looking for the very best deals, and are going online for the most convenient way to shop," says John Squire, chief strategy officer, Coremetrics.
Among the big winners on Monday were clothing and jewelry e-tailers. In one sector, department stores saw a 33 percent increase in web traffic, while the average order volume actually fell 10 percent compared to 2008. The National Retail Federation says nearly 96.5 million Americans planned to shop online Monday, up from 85 million in 2008.