Holiday Wish

House of Fraser turns to nature for holiday display theme
Posted December 17, 2007

House of Fraser launched its holiday campaign at its London City and Oxford Street stores. Inspired by the image of the dandelion and the idea of making a wish when you blow on one, the department store is decked out in dandelion sculptures and vinyls on the store walls, ceilings, columns and mannequin bases.

Sputnik-style sculptures are made of gold, silver and copper rods with lighting inside that creates a glowing effect. Each store houses more than 100 of the sculptures, thoughout the store and in the window displays.