Holiday Wish

House of Fraser turns to nature for holiday display theme
Posted December 17, 2007
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House of Fraser launched its holiday campaign at its London City and Oxford Street stores. Inspired by the image of the dandelion and the idea of making a wish when you blow on one, the department store is decked out in dandelion sculptures and vinyls on the store walls, ceilings, columns and mannequin bases.

Sputnik-style sculptures are made of gold, silver and copper rods with lighting inside that creates a glowing effect. Each store houses more than 100 of the sculptures, thoughout the store and in the window displays.