 |
|
 
|
|
|
Sign up now for your FREE subscription to the interactive digital magazine.
|
|
Window to the Fashion Blogosphere: The Canadian retailer put the spotlight on hot fashion bloggers.
By Anne DiNardo
Anna Wintour’s opinion isn’t the only one that matters in fashion, and Holt Renfrew knows it. “Social media is such a huge phenomenon,” says John Gerhardt, Holt Renfrew’s creative director. “It’s democratizing fashion.”
And that explains Gerhardt’s idea to recognize six influential style-watching bloggers in the Canadian department store’s summer window campaign. For 17-year-old shoe lover Jane Aldridge (seaofshoes.typepad.com), who’s designing a shoe collection for H&M this year, a window displayed a wave of heels and sandals mixed with metallic sea creatures and shells. Tommy Ton’s (jakandjil.com) postings of models at fashion shows were recreated via a tent-like awning covered with photographs. And for Anita Clarke (iwanigot.geekgirl.com), apparel hanging from a mannequin’s outstretched arms represents the scales of justice and the balance of “wants” and “needs.”
“We try to play on wit and irony,” says Gerhardt.
The campaign garnered attention on Facebook, Twitter and across the Internet for its recognition of fashion bloggers, as well as a growing partnership between retailers and those who tweet about their every move.
Did you enjoy this article? Click here to subscribe to the magazine.
The particular curtain brings back and that we see why: The stage lit up with 14 grand ravenscroft chandeliers and Birkin Bag Replica troupe of prancing black farm pets, with bikers clad throughout smart bright shirts plus black bluejeans, Hermes Kelly bag perfectly elegant and exuberant backdrop in order to Jean Paul Gaultier's continue display with regard to Hermes.