The Home Depot (Atlanta) and Martha Stewart Living Omnimedia Inc. (New York), are partnering on an exclusive Martha Stewart Living brand of home improvement products for all Home Depot stores in the U.S. and Canada. Select merchandise categories will include Outdoor Living, Home Organization and Home Decor, with products in the Outdoor Living category launching in January 2010 in the U.S. and February 2010 in Canada. The Home Organization line will debut in February 2010.
"Our partnership with Martha Stewart is a natural fit,” says Frank Blake, chairman and ceo, The Home Depot. “For years both organizations have been the go-to destination for consumers seeking ideas and information regarding their home improvement projects. Martha and her organization offer the best, most practical design ideas for customers and together we will offer unique products at affordable prices, along with enhanced know-how to help consumers complete any project."
Martha Stewart and company are working in conjunction with Home Depot design teams to produce a brand that will offer coordinated decor and design elements.
Martha Stewart Living Omnimedia executive chairman and principal executive officer Charles Koppelman says the new venture allows the company to significantly broaden its reach and expand its business. “Between our program at The Home Depot and our robust offerings at Macy's and other retailers, customers will now find Martha Stewart products wherever they shop," he says.
As the world's largest home improvement specialty retailer, Home Depot operates with 2241 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, Mexico and China.