In-store displays for Trane heating and air conditioning products will soon be showing up in Home Depot stores throughout the Atlanta area. The pilot program began in the spring, at Home Depot stores in Knoxville, Chattanooga and Kingsport, Tenn., and Dalton, Ga.
The displays are intended less to sell product than to generate consumer leads for Trane and build awareness for the program. In-store leads are assigned to Trane dealers, who will make in-home consultations on behalf of Home Depot.
The HVAC pilot is essentially an expansion of Home Depot's At-Home Services program. It puts the Atlanta-based home improvement retailer in the $19 billion residential installed heating/air conditioning market for the first time. As it did in Tennessee, Home Depot will utilize its newly acquired Atlanta-based subsidiary, Apex Supply Co., to coordinate the installed program. Apex is an independent wholesale Trane distributor with dealers in Tennessee, Georgia and South Carolina.
Trane, the nation's leading supplier of central air conditioning systems and service for commercial, residential and institutional buildings, is a division of American Standard, which also owns AmericanStandard and Ideal Standard, manufacturer of plumbing products; and WABCO, a supplier of electronic braking and control systems to heavy-duty truck and bus manufacturers.