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Hudson’s Bay Co., "Cashmere" Cancer Awareness windows

(August 2009) posted on Fri Aug 07, 2009 4:48pm EDT

First place, non-holiday window display, cause-related, VMSD International Visual Competition

click an image below to view slideshow

As part of Hudson’s Bay Co.’s efforts to raise awareness on cancer research, the Canadian department store retailer partnered with Cashmere bath tissue, which was launching a pink tissue line with proceeds going to the Canadian Cancer Society.

The Bay challenged up-and-coming Canadian fashion designers to craft dresses made predominately of the pink and white bath tissue.
The finished gowns were displayed in the flagship windows and throughout the store next to the designers’ original sketches, along with a description of the artists’ inspiration.

Judges lauded the creative use of materials and the attention to detail in the presentation. “It’s beautiful,” says judge David Hogrefe, managing director, Fitch. “They [Hudson’s Bay Co.] nail it every year.”

Retailer: Hudson’s Bay Co., Toronto – Ana Fernandes, creative design manager; Deniz Frenette, director, HBC marketing

Mannequins: DK Display, New York

Signage/Graphics: Zebra Studios, Toronto; Europtimum, Toronto

Photography: James Doiron, Toronto
 

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Comments

PolythenePam says: This is sooo great! I am so happy to hear a Giant Retailer such as The Bay really giving back and getting involved. I saw the display last week...It was remarkable. They really did NAIL IT! I looked ...

This is sooo great!
I am so happy to hear a Giant Retailer such as The Bay really giving back and getting involved.
I saw the display last week...It was remarkable. They really did NAIL IT!
I looked at the Cashmere website (cashmere.ca) and found more amazing designs. So glamourous what the designers did with the material given to them

posted on: Tue, 10/06/2009 - 1:23pm