A c-shaped loop covered in shag-pile carpet is 100 percent New Zealand wool and was inspired by the work of native artist Len Lye whose works “pay homage to the energies of nature,” says Icebreaker design director Fred L’Ami.
Twenty mannequins – 10 male and 10 female – illustrate the layering system behind Icebreaker garments, as well as the line’s complementary colors.
To convey a message that “nature is better than plastic,” the brand turned to natural building materials, including American oak flooring.
Seasonal garments get the spotlight inside this illuminated cove display, further encouraging customers to touch the brand’s silky merino fabric.
Graphics throughout the 2500-square-foot store focus on telling the brand story and product highlights. The store’s most prominent graphic is a 12.8-foot high image of a merino sheep. Now that’s a lot of wool!
Retailer: Icebreaker, Wellington, New Zealand
Design : Adrian Nancekivell Design, Auckland, New Zealand
Architect: SawickiTarella Architecture & Design, New York
Audio/Visual, Furniture, Ceilings, Props and decoratives team: CIS, Capital Improvement Services, New York
Fixtures: Cormark, Des Plaines, Ill.
Flooring: Baltic Wood Products, Newark, N.J.
Lighting: Lightolier, Fall River, Mass.
Mannequins/Forms: Mondo Mannequins, Hicksville, N.Y.
Signage/Graphics: Granata Signs, Stamford Conn., Merisel, New York; DAC Group, Wellington, New Zealand